数数字媒体艺术专业本科培养方案
（中外合作办学）
Undergraduate Programme for Digital Media Arts
(Chinese-foreign Cooperation in Running Schools)
学科门类：艺术学 二级类：设计学类 专业编号：130508
Discipline: Arts Secondary discipline: Design Major Code:130508
一、培养目标
I. Cultivation Objectives
该专业引进英国先进的教育资源，以“人文底蕴、艺术素养、科技含量、国际视野”人才培养理念为指导，本专业旨在培养具有良好的科学素质和艺术素质，能利用多种现代数字媒体艺术设计工具进行艺术设计与创作的多元复合型应用设计人才。使学生具有良好的艺术素养、科学思维能力，较好地掌握信息科学与计算机科学的基本理论和知识，具备新媒体艺术设计实践的专业知识和素质，熟练掌握多种数字化创作工具，具有前瞻性的设计创新能力，能快速融入行业实践从事新媒体视觉设计、数字影视制作、移动媒体视频制作、移动平台交互体验设计制作、新媒体信息视觉设计以及虚拟交互等新媒体领域的视觉应用研发。学生毕业后可以在国家机关、高等院校、各文化传媒公司、网络服务公司、影视制作公司、游戏设计公司、广告设计公司以及博物馆、文化馆、出版社等相关企事业单位从事信息视觉研究、设计、策划、新媒体项目开发和管理工作。
目标1：具有良好政治、思想素质，有较强的社会责任感和高尚的职业操守；
目标2：具备完善的数字媒体艺术专业知识体系结构和扎实的专业实践能力；
目标3：具有较好的研究能力，超前的设计创新意识和敏锐的市场观察力；
目标4：具有较强自主学习能力，可持续发展理念，广泛的国际视野；
目标5：具备较强的团队协作、沟通交流和组织协调能力。
Inputting advanced educational resources from the UK, this major aims to cultivate good scientific and artistic quality under the guidance of the talent training concept of "humanistic background, artistic accomplishment, scientific and technological content and international vision". Multiple compound applied design talents who can make use of a variety of modern digital media art design tools for art design and creation. Enable students to have good artistic literacy and scientific thinking ability, better master the basic theory and knowledge of information science and computer science, possess professional knowledge and quality of new media art design practice, and skilfully master a variety of digital creative tools. With forward-looking design innovation ability, Can quickly integrate into industry practice to engage in visual application research and development in the field of new media, such as new media visual design, digital film and television production, mobile media video production, mobile platform interactive experience design, new media information visual design and virtual interaction. After graduation, students can engage in information vision research, design, planning, new media project development and management in state organs, institutions of higher learning, cultural media companies, network service companies, film and television production companies, game design companies, advertising design companies, museums, cultural centres, publishing houses and other related enterprises and institutions.
1: Good political and ideological quality, strong sense of social responsibility and noble professional ethics;
2: Have perfect professional knowledge system structure of digital media art and solid professional practice ability;
3: Have good research ability, advanced design innovation consciousness and keen market observation;
4: Have a strong ability of autonomous learning, the concept of sustainable development, a wide range of international vision;
5: Strong ability of teamwork, communication, organization and coordination.
二、毕业要求
II. Programme Outcomes
专业毕业要求
The Speciality Programme Outcomes
1. 道德与艺术素养：坚持正确的政治方向，践行社会主义核心价值观；有科学的世界观和积极的人生态度；有较强的社会责任感和良好的职业道德；有较好的艺术修养与审美能力，能以中国文化精神为根基，具有较强的文化自信心；
2. 专业知识与技能：具有专业认知能力，掌握本专业所需的基本理论、核心知识；掌握创作技能和表现方法，以及设计应用所需的技术知识；了解设计方法论，能够为艺术创作、开发研究、项目实践提供坚实的专业基础保障；
3. 信息检索与应用：能够掌握资料查询、文献检索及获取现代信息技术的基本方法；掌握一定的外语、计算机应用、专业写作等知识；具备获取艺术设计前沿信息应用到创作实践的能力；
4. 实践能力：具备较强的专业综合实践能力，能独立或合作完成作品创作，能从学习研究到参与行业项目中，具备符合行业对从业人员所需求的实践工作能力；
5. 设计研究与创新：具有研究精神，对本专业领域前沿动态和发展趋势具备一定的敏感性。对专业问题有判断和分析能力，形成个人见解，能在设计中呈现较强的创意概念。具备创新精神与创业意识，能够在本专业或交叉领域开展创新性的工作；
6. 团队合作与沟通：具有团队合作意识，能够有较好的沟通交流、组织协调、团结协作能力；能够在多学科背景下的团队中承担团队成员或负责人的角色；
7. 广阔视野：勇于拓宽自身知识边界，具有国际化视野和跨文化知识，具有在跨文化背景下交流、合作的意识，能够通过设计语言介绍中国文化；
8. 关注未来与发展：能够规划个人未来的发展路径并进行自我管理，具有较好的自主学习能力。关注艺术设计领域未来的发展方向与自身可持续发展的需求，使个人具有终身学习的意识，能够适应时代发展的需要。
1. Moral and artistic accomplishment: adhere to the correct political direction, practice socialist core values; have a scientific world outlook and positive attitude towards life; have a strong sense of social responsibility and good professional ethics; have good artistic accomplishment and aesthetic ability, be able to take Chinese cultural spirit as the foundation, and have strong cultural self-confidence;
2. Professional knowledge and skills: have professional cognitive ability, master the basic theory and core knowledge required by this major; master creative skills and methods of expression, as well as technical knowledge required for design application; understand design methodology, it can provide a solid professional foundation for artistic creation, development and research, and project practice;
3. Information retrieval and application: be able to master the basic methods of data query, literature retrieval and access to modern information technology; master certain knowledge of foreign languages, computer applications, professional writing, etc.; have the ability to obtain cutting-edge information of art and design and apply it to creative practice;
4. Practical ability: have strong professional comprehensive practical ability, be able to create works independently or cooperatively, be able to study and participate in industry projects, and have the practical ability to meet the needs of practitioners in the industry；
5. Design research and innovation: have the spirit of research and have a certain sensitivity to the cutting-edge trends and development trends in this professional field. Have the ability to judge and analyze professional issues, form personal opinions, and present strong creative concepts in design. Have innovative spirit and entrepreneurial consciousness, be able to carry out innovative work in this major or cross-cutting field;
6. Teamwork and communication: have a sense of teamwork, can have good communication, organization and coordination, unity and cooperation ability; be able to assume the role of team member or leader in a multidisciplinary team;
7. Broad vision: dare to broaden their own knowledge boundaries, have an international vision and cross-cultural knowledge, have a sense of communication and cooperation in a cross-cultural context, and be able to introduce Chinese culture through design language;
8. Pay attention to the future and development: be able to plan the path of personal future development and self-management, with good autonomous learning ability. Pay attention to the future development direction of the field of art and design and the needs of their own sustainable development, so that individuals have a sense of lifelong learning and be able to meet the needs of the development of the times.
三、主干学科及课程设置
Ⅲ. Primary Discipline and curriculum
1、 主干学科：设计学, 计算机科学，美学
Primary Discipline (s): Discipline Design, Computer Science, Aesthetics
2、 核心课程：网页设计与开发、计算机系统、计算机编程、多媒体设计与平面、媒体技术、创新项目、视觉效果音效、 叙事设计、三维建模与动画、视频制作技术等;
Core Courses: Web Design and Development, Computer Systems, Computer Programming, Multimedia Design and Graphics, Media Technology, Innovation Project, Sound for Visual Effects, Narrative Design, 3D Modelling and Animation, Video Production Technology etc.
3、 主要实践教学环节：
“思政”实践、专业竞赛技能培训专业考察、毕业实习、毕业论文（设计）
Main Practical Teaching Link：
Ideological and Political Practice, Professional Competition Skills Training, Major Observation, Graduation Practice, Graduation Thesis (Design).
